History of SACO Foods
Bartel Sanna founded SACO Foods in 1973 in Madison, Wisconsin. By then, he’d already been in the dairy business for nearly four decades, running Sanna Dairies with his father and brothers.
Sanna Dairies—A Success Story
Bartel Sanna, his father, Anthony, and his brother, Leon, formed Sanna Dairies in 1935 in the depths of the Depression. After the Second World War, two other brothers and a brother-in-law also joined the company.
Sanna Dairies initially concentrated on fluid dairy products and distribution, as well as dried industrial dairy ingredients. After WWII, they introduced their first nationally marketed product, Sanalac, which was the first instant dry milk on the market. Many more consumer products followed, including another important “first”— Swiss Miss, the first instant hot cocoa mix.
In 1968, the Sanna brothers sold their successful business to Beatrice Foods. A few of the brothers stayed on with Beatrice, but Bartel, who had never had a boss in his life, opted for retirement over corporate life.
SACO Foods—A Fresh Start
Bartel figured out pretty quickly that retirement didn’t suit him—he missed the active life of running a business. And so, in 1973, on his 60th birthday, he founded SACO Foods. Once again, he was swimming against the economic current, founding his new company at the nadir of America’s post-World War II economy.
SACO’s first product was Mix’n Drink Instant Nonfat Dry Milk—just the product the tough economic conditions demanded. In a grocery category generally ordered by the case, SACO’s product sold by the truckload. Because of its price and exceptional quality, Mix’n Drink became an “instant” success.
In 1975, Bartel’s two sons, Ramon and Anthony, brought the “family” to their father’s second family business. Ramon, who had an engineering background, and Anthony, who had degrees in art and design, contributed key skills that helped the company grow and expand with new packages and products.
SACO’s Unique and Innovative Products
In 1985, SACO introduced its first truly unique product—SACO Cultured Buttermilk Blend. SACO Buttermilk quickly became a kitchen staple, widely used by food writers, editors, and recipe developers. It offered all the benefits of real cultured buttermilk in cooking and baking, without the hassle and waste of using fluid buttermilk. And here’s the “real” surprise: today’s fluid buttermilk doesn’t contain a drop of real buttermilk. SACO Cultured Buttermilk Blend is the only real cultured buttermilk currently available in the supermarket.
Once the Sannas had entered the baking sector with SACO Cultured Buttermilk Blend, they delivered other innovative products for home cooks: SACO Premium Cocoa, SACO Real Semi-Sweet Chocolate CHUNKS, and, just for the fun of it, SACO Dolci frutta hard chocolate shell for strawberries and other fresh fruit. Dolci frutta made it a snap for home chefs to dazzle their families and friends with chocolate-covered confections.
The Chocolate Business
Now that SACO Foods was in the chocolate business, a berry good idea popped into their minds; an idea to develop a chocolate especially formulated for creating chocolate dipped strawberries. Ta Da! was born; the first hard chocolate shell for coating strawberries... and cherries, and dried apricots, and star fruit, and orange slices, and mandarin sections, and bananas, and dried pears, and kiwi, and dried prunes (yes prunes!), and grapes, and nuts, and..., and..., and...!!! You get the picture!
But aside from the variety and uniqueness of SACO's products, the quality of what they make and what they do has always been the priority of the generations of the Sanna family. It shows in the foods they produce, the long-term loyalty of SACO's employees and customers, and the care they take in the workplace and natural environment.
New Packaging Facility and Warehouse
In 1995, SACO built a new packaging facility and warehouse in Middleton, Wisconsin. This award-winning design was a far cry from the closed-environment of the typical industrial-park building. Lit primarily by natural light through an extensive use of glass, the high-ceilinged and airy interior is sunlit and bright. Outside, in harmony with an adjoining natural wetland, SACO spurned the use of traditional grass landscaping (and its dependence on pesticides & fertilizer), and restored the surrounding acreage to its pre-farmland, natural Wisconsin prairie habitat. Summertime is an ever-changing sea of flowers, prairie grasses, and the constant hum of bird and bee activity.
Bartel could be found at his desk at SACO everyday until age 89. Healthy and active to his final days, Bartel died in 2006 at age 93.
SACO Foods’ enduring commitments to quality and community show in the foods they produce, the long-term loyalty of their employees and customers, and their stewardship of the natural environment..